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You’ve likely heard the buzzword “SEO” thrown around, but what do SEO services include?

Search engine optimization (SEO) services are related to any service that directly influences your presence in the search engines. For example, this could include keyword researched blog posts, a web audit, page optimization, or general web presence management.

There are many different kinds of SEO services available, but the most popular options are focused on web presence management.

So, with this in mind, this blog post will discuss more on SEO services, how they work, and what’s included in most SEO services.

Who are SEO services for?

If you have a website, then you’ll benefit from SEO services.

Search engine-optimized content (landing pages, blog posts, page optimization, and other optimization) allows more people to find your business.

Typically, the more people who can find your business online, the more leads and sales you’ll generate.

Unlike other advertising and marketing methods such as paid ads, SEO is an investment – it works for you long-term, even when you stop paying.

If you’re struggling to increase visibility in search, or you want more people to discover your website, then you should try increasing the search engine optimization of your website.

What’s included in SEO services?

Ultimately, this depends on who you choose to work with.

But at Adopt the Web, we have a mix of key services, including:

  • Domain/keyword authority
  • Local search optimization
  • Page optimization
  • Press release content and distribution 
  • SEO audit
  • Web presence management 
  • Website optimization 

For more details on each service offering, view our full list of services.

Domain/keyword authority 

Our domain/keyword authority service allows you to increase search engine ranking positions on your website.

We help you build backlinks, alongside other optimization methods to give you the edge over your competitors. 

Local search optimization 

We’ve discussed general SEO, but what about local – what services are included in local SEO?

Local search optimization is the process of optimizing your business for increased search visibility. We help you land more ranking positions, establish your business locally, and help local customers find you easily.

Are you interested in finding out more about local search optimization in Lexington, KY? Check out our dedicated Lexington website design and SEO page.

Page optimization 

Page optimization helps customers find your content, whether a landing page or a more serious error.

On-page optimization can help more people discover your most valuable content.

Press release content and distribution 

Do you have a new product coming out? Maybe you want to share a big announcement in the local community?

Our press release content and distribution service gets your message across in 300 words or less. It’s also SEO friendly. 

SEO audit

An SEO audit is the backbone of every successful website.

Investing in an audit shows you what your website is doing well and where it can improve.

An SEO audit may highlight critical issues such as (non-indexed pages) that can be fixed immediately for instant results.

Oh, and we can also show you what other websites are doing well and how they’re doing it.

Web presence management 

Web presence management is our most popular SEO service.

This service includes monthly optimized blog posts, Google my Business posts, and other social content to increase your web presence.

Because let’s face it: web presence is everything in today’s digital world. 

Website optimization 

Finally, we have website optimization. 

Website optimization helps you increase website speed and load times, increases SEO, and helps you stand out from your competitors.

What’s included in ongoing SEO services?

This depends which SEO service you choose.

Let’s use the example of our popular web presence management package – our ongoing service includes monthly optimized blog content, LinkedIn posts, Facebook posts, and other social content to build and maintain your web presence.


What services are included in local SEO?

Local SEO services include Google my Business Optimization, general SEO, and local SERP opportunities to increase local search visibility. 

What services are included in a basic SEO website service?

Page optimization, website optimization, and web presence packages are usually included in a basic SEO website service.

What is the core of SEO?

Core components include technical SEO, content, link building, and website speed.

Contact us to learn more about Adopt the Web for your business

Author Jarod Thornton

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