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Managing your web presence management may seem like a mammoth task. You have multiple social accounts, a blog section on your website that hasn’t been updated since 2017, and you’re behind on your weekly newsletter.

Sound familiar? Well, you’re not alone. Many small businesses struggle to keep up with their online presence. Besides, you already have an endless list of tasks to tick off… there are your accounts, ordering stocking, managing your website, tracking inventory, and more.

But don’t worry! In this blog post, we’ll highlight our top online presence management tips to help you get back on track.

Are you looking for help with your online presence management? The Adopt the Web team consists of Lexington Kentucky web developers, writers, and SEO specialists here to support your local marketing efforts. Contact us today to get started.

Web presence management tips

There is no right or wrong way to manage your online presence. You may choose to post exclusively on Facebook or Instagram, or you might post on your website blog.

With no shortage of web presence options, paired with marketing advice spewed daily, it can be confusing to know how to approach your marketing.

So, to help eliminate some of the confusion, here are our web presence management tips to help keep you up to date:

  1. Repurpose your content
  2. Target local SEO
  3. Update your website
  4. Remain consistent

Repurpose your content

Web presence management as a small business owner can quickly and easily take up too much of your time. Therefore, we’d suggest repurposing your content.

For example, if you write a blog post, then also share snippets of the post on social media, repurpose parts into a newsletter, and reshare your content regularly.

Remember: not all of your audience will see your content the first time you post or share it. 

Target local SEO

Search engine optimization (SEO) is one of the best marketing methods for small businesses. But it’s important to do it right…

If you’re a local Kentucky bakery, for example, then you want to write content and target keywords around baking, pies, cakes, and other pastries in the Kentucky area. Target local keywords with the right search intent in your content to bring in relevant organic traffic to your website.

For instance, if someone is searching “pies in central Kentucky” then they’re actively looking for something to eat. Target those keywords to increase local search visibility.

And yep, you guessed it – that traffic is likely to turn into a customer.

Avoid writing blog posts around more generic topics and instead focus on keywords that will convert. There’s no point in writing a post about the best type of pastries unless it makes sense. It’s a great way to reduce your marketing budget while seeing results much quicker.

Update your website

If you haven’t paid much attention to your website, it could be due an upgrade.

For your marketing efforts to perform the best, you need a website that is quick to load and easy to use. And if it looks great, then that’s a bonus too.

We recommend working with a professional web developer, such as ATW. But if that’s not an option, ensure to spend the time working on your website to make it look professional and function correctly.

Trust us; it’s one of the best investments you can make as a small business owner.

Remain consistent

The best marketing efforts happen when you remain consistent.

Do your best to post regular content on your website, sharing your content on social media (along with other updates).

If you can remain consistent, then you’ll see the best results.

Note: your marketing efforts may look different from other businesses. Find something that works for you and stick with it.

Let us take care of your online presence management

Don’t have the time to manage your online presence? Or maybe it makes more sense to outsource the task, helping you remain committed to your social or marketing strategy?

Let us take care of it for you – at Adopt the Web, we offer a web presence management package ideal for small businesses. You get four monthly blog posts,keyword-focused content, and your content shared on social media for continuity.

Contact us to learn more about Adopt the Web for your business

Author Jarod Thornton

More posts by Jarod Thornton