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Knowing what social network site to focus on can be tough. However, we’ve got a few pointers to help you out.

With there being countless social media sites, including Facebook, Instagram, Pinterest, and most recently TikTok, it can be difficult to know where to focus your attention.

For starters, although some people recommend posting on all of the above social networks, we’d advise against it. Why? This is because typically, your target demographic will be majority on one or two of these social networks, as opposed to all of them. Furthermore, focusing on all networks means less specialization on one, which arguably produces the most consistent results.

The remainder of this blog post will discuss what social networks you should choose, depending on your business and industry.

What social networks are available?

We’ve previously mentioned a few sites. However, a full list of social network sites you should consider include:

  • Facebook
  • Instagram
  • Pinterest
  • TikTok
  • YouTube
  • Snapchat
  • LinkedIn 

Your choice of site is dependent on your business. For example, if you sell knitting products, then you’re audience is likely on Pinterest and Facebook. However, if you offer hair care services, then your demographic could be on a mix, including Facebook, Instagram, and TikTok.

The first step you should take is creating a mindmap of where your target demographic spends the most time (social media sites). If you’re unsure, you can always create a poll, ask your audience, or research online for similar answers.

Related: SMO: What is social media optimization?

Don’t be too broad; focus on one or two platforms for the best results

To begin with, you should on one to two social network sites.

This ensures your content remains high-quality, instead of creating lots of content that is low-medium quality.

Once you’ve got a following and a grasp of one social network, it might be worth expanding to another. However, this is not essential. 

You should consider doing this if you have the time first, and second, you know your audience is also on that platform.

To conclude 

Using social network sites is one of the best ways of promoting your business, connecting with your audience, and finding new leads.

So, use this article to find the best site for you to begin with for the very best results.

Contact us to learn about adopting the web for your business

    Author Jarod Thornton

    More posts by Jarod Thornton