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Social media optimization is a hot topic recently, gathering the attention of many web developers and business owners. For those unaware, social media optimization is the process of managing and optimizing your social media content and general presence.

Oftentimes, many business and website owners struggle to find the time to post to social media and to manage their social content regularly. However, taking the time to fine-tune your social media optimization and strategy may yield impressive results – here’s what you need to know.

Optimizing your social profiles

To begin with, you need to optimize your social profiles. This includes maintaining consistent brand details across all channels, usernames, and connecting these to your website, whether in the footer, sidebar or at the bottom of your content. 

Improving your profiles and ensuring these are consistent is crucial, further increasing brand visibility, the professional look, and feel, and setting your business and website up for success.

Social media optimization includes a content strategy 

For the best results, you should implement a content strategy for your social media profiles. For example, this might be as simple as three short posts a week, or something a little more in-depth, such as one post a day. 

Developing a strategy (and sticking to this) helps increase visibility not only of your social profiles, but your website and brand, too. However, creating this content is not enough; you need to share it correctly for greater success. For example, you should use the appropriate hashtags on Instagram, share to niche groups on Facebook, or even run targeted ads to generate an increased ROI.

Maintaining a large or loyal social following is one thing. However, getting users to leave these social media sites and to your website is where the real work comes in. You should use alluring text, images, videos, and other elements to essentially “clickbait” users into finding out more.

This is the heart of any social media optimization strategy, increasing website impressions, page views, sales, and conversions. It’s all about getting the user onto your site, and providing an enjoyable and straightforward experience so they will return shortly.

To conclude 

Social media optimization is not as challenging as it sounds. However, it can be time-consuming and difficult to understand at first. Nevertheless, it is incredibly worthwhile and something every business or website owner should implement into their marketing strategy.

To find out more about social media optimization, you can view our social influence service, or alternatively, you can contact us directly

Contact us to learn more about Adopt the Web for your business

Author Jarod Thornton

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