Manage your online reputation to increase SEO and convert more leads into customers.
That’s right – something as simple as your online reputation management in SEO can help land you more business.
If you don’t already know, reputation management refers to how you are viewed online. For example, this could be public Google reviews, independent reviews by other websites, client feedback, and your public image on social media.
There are several factors that influence your reputation. But this blog post will focus on online reputation management in SEO, to be exact.
So, where does search engine optimization come in?
Search engine optimization (SEO) is the process of optimizing your website for search engines such as Google.
There are countless factors that affect your SEO, some of which you have control over and others you don’t.
Managing your online reputation is a process – it’s ongoing, but if done successfully, it may increase your SEO.
Online reputation management in SEO is essential
Whether you own a local cafe, car repairs shop, or branding agency, how you appear to others online is everything.
Although we’re told not to judge a book by its cover, as a customer, we read the first few reviews and make an informed purchasing decision.
If your reviews are poor, or you manage your reviews in a negative light, then you’ll drive traffic away from your website.
So, how do you do online reputation management in SEO?
A few tips to help you manage your reputation online
To help you manage your reputation to display your business in the best light, we’ve provided you with a few tips:
- Respond to all reviews publicly when required – if a bad review is left, you can justify why. Being transparent is key, providing the most up-to-date information for prospective customers.
- Set up a Google my Business profile to display public reviews, helping others find your business.
- Ask customers who leave a negative review what you could do differently – this will help you improve your business systems to avoid similar reviews moving forward.
So, take care of your online reputation, and your reputation will take care of you.