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If you’re not familiar with the term “SEO” then you’re in for a shock. SEO, known properly as “search engine optimization,” is the process of optimizing your website to rank better in the search engines. There are many different components of SEO, all of which, when put together, equal a higher ranking, better-functioning website.

So, if you’re behind on SEO or you need to know the very basics, then this article is for you.

What are the different components of SEO?

To further understand why SEO is important, we must first break down the different components of search engine optimization.

Key components include:

  • Keyword research
  • Mobile usability
  • Site speed
  • Use of appropriate headings and tags 
  • User-friendly design
  • High-quality content 

Most notably, you need to be conducting keyword research for your pages and individual blog posts. Keyword research tells you what words you should be using to rank content, including how many people search for specific queries, and how difficult it is to rank for these key phrases against competitors.

Following on from this, almost equally as important, is mobile usability and site speed. It likely comes as no surprise that most users access websites from their mobile and smart devices. Therefore, if your website is not optimized for mobile, you will be missing out on potential customers (you may even rank lower for not supporting a mobile-friendly design…).

So, why is it important?

It’s difficult to explain the importance of SEO in such a short article. But in summary, without regular SEO efforts, you will not only struggle to rank in Google (and other search engines), but your website will be slow, difficult to navigate, and not relatable to your audience.

Focusing your attention on SEO is a great method of generating consistent organic traffic for the future, a great investment for your business not only for the coming months, but for years to come, too.

If you need help with your SEO strategy, whether social media posts, a full-blown plan, or perhaps a team of professionals to curate content for you, then we’ve love to hear from you!

Contact us to learn more about Adopt the Web for your business

Author Jarod Thornton

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