What is domain authority?
Domain authority (DA) is the search engine ranking determined by various third-party web crawling sites. The most popular crawling sites are Moz and Ahrefs. Essentially, the higher your DA, the greater your chances of outranking your competitors, across a range of different keywords, queries, and questions.
Domain authority is determined by the backlink profile of a website. Generally, the more high DA backlinks a website has, the higher it’s own DA score.
Backlinks are links from other websites that re-direct to your own. For search engines such as Google, this acts as a recommendation. The more recommendations you have to a specific page, whether an individual blog post or your home page, the easier it is to rank that particular keyphrase or page.
That’s why backlink building is a crucial component to outranking your competition, especially when targeting highly competitive keywords.
What is the best way to increase your domain authority?
Building your domain authority is no easy task, and it most certainly doesn’t happen overnight. There are various backlink building strategies out there, some of which are a little in the grey.
When building backlinks, you want to practice white-hat SEO. This is essentially following Google’s guidelines in not partaking in link schemes, linking from spammy sites, and generally not sticking to the rules.
Google can provide penalties for those not abiding by the rules, reducing your organic traffic, and eliminating your hard work.
So, it’s best to stick to the rules and do things right.