Why is Domain Authority Important?
Domain authority determines how likely your site is to rank higher in search results. We improve your DA through:
- Backlink Campaigns: Gain high-quality, natural backlinks to boost your rankings.
- Toxic Backlink Audit & Disavow: Remove harmful links that may negatively impact your site.
- Press Releases: Share SEO-optimized press releases quarterly to build authority.
Learn more about Domain Authority:
Domain authority (DA) is the search engine ranking determined by third-party web crawling sites. The most popular crawling sites are Moz and Ahrefs. Essentially, the higher your DA, the greater your chances of outranking your competitors across a range of different keywords, queries, and questions.
The backlink profile of a website determines domain authority. Generally, the more high DA backlinks a website has, the higher it’s own DA score.
Backlinks are links from other websites that re-direct to your own. For search engines such as Google, this acts as a recommendation. The more recommendations you have to a specific page, whether an individual blog post or your home page, the easier it is to rank that particular keyphrase or page.
That’s why backlink building is crucial to outranking your competition, especially when targeting highly competitive keywords.
What is the best way to increase your domain authority?
Building your domain authority is no easy task; it most certainly doesn’t happen overnight. There are various backlink-building strategies, some of which are a bit gray.
When building backlinks, you want to practice white-hat SEO. This means following Google’s guidelines regarding link schemes, linking from spammy sites, and generally not breaking the rules.
Google can impose penalties for those who do not follow the rules, reducing organic traffic and eliminating your hard work.
So, it’s best to stick to the rules and do things right.
Matthew (verified owner)
For the best part of six months I’ve had an issue with my subscriber pop-up for my website. With no luck, I searched for outside support and asked Jarod for a little help. Within minutes the problem was detected and fixed. Being a website design SEO expert, Jarod also noticed a few other issues with my site and fixed these too with future suggestions on how to avoid these issues in the first place. Thank you!
Jarod Thornton
I’m so glad I could help fix the pop-up issue and get your site running more smoothly! A good user experience plays such a big role in SEO, so I’m happy I could point out a few extra tweaks and give you tips to avoid future problems. If you ever have more questions or need help down the road, just let me know. Thanks for the kind words – it means a lot! – Jarod 🙂
Caroline (verified owner)
Jarod helped us with our WordPress website, and he was awesome! We couldn’t afford all the services, but he came up with a plan that worked for us and fit our budget.
He used tools like Google Analytics to check how our site was doing and gave us a report showing what was working and what needed fixing on both desktop and mobile. He also gave us simple ideas to make things better.
Jarod finished everything faster than we expected and gave us clear steps to get more visitors to our site. He was super easy to talk to and always ready to help. Working with him was great!
Jarod Thornton
Thank you so much for the kind words! I’m really glad I could help with your WordPress site and give you a plan that fit your needs. It’s awesome to hear the steps I shared are already making a difference. If you ever need more help or have questions, I’m just a message away! – Jarod 🙂
Lesley and David (verified owner)
Our company creates custom musical gifts in a niche giftware industry and started working with Jarod in 2021 to improve our SEO. We’ve been in business since 2002, but previous attempts with other agencies didn’t bring much success. What really stood out about Jarod’s approach was how he gave us a clear, long-term plan with predictable goals. Growth started slow, but we trusted his process, and by the second year, our organic traffic had doubled.
We were so impressed that we also had Jarod handle our email campaigns through Klaviyo and manage our Google Ads. The fact that we entrusted him with so many parts of our business shows how highly we recommend his work.
Beyond delivering results, Jarod is fantastic at communication. We have bi-weekly meetings to review progress, plan ahead, and address any questions. He’s quick to respond, usually within hours, and always offers valuable advice to improve our site and traffic.
One thing we love is that Jarod doesn’t just focus on traffic and SEO – he also works on improving our conversion rate, making sure those visitors turn into sales. Thanks to him, our revenue has grown, and as a business owner, that’s exactly what we were hoping for.
Jarod Thornton
Thank you so much for sharing your experience! It’s been an absolute pleasure working with you and seeing your business grow. I’m thrilled we’ve been able to double your organic traffic and help drive not just visitors, but real sales. Your trust in having me manage multiple aspects of your marketing means a lot, and I’m so glad the strategies we’ve implemented are making a difference.
As always, I’m here to answer any questions and keep improving things for you. Let’s keep that momentum going! Thanks again for the kind words – it really means a lot. – Jarod 🙂
Nicholas Matsumura (verified owner)
Working with Jarod has been a total game-changer for my business. Right from the first conversation, it was clear he really knows his stuff. He took the time to understand my needs, and his knowledge and attention to detail stood out right away.
What impressed me most was how much he cared about my success. He didn’t just give me generic advice—he tailored everything to fit my budget and even offered some free solutions to help me get started. That kind of support is rare and so appreciated.
Thanks to Jarod’s expertise, I was able to pinpoint exactly where my business needed improvement and apply targeted strategies to fix those issues. The results have been amazing—better visibility, higher rankings, and more traffic that’s actually converting into customers.
If you’re looking for someone who’s not just an expert but also truly invested in your success, Jarod is the one to go to. Thank you for all your hard work, Jarod!
Jarod Thornton
Thank you for the feedback! It means a lot to hear how much of a difference my work has made for your business. I’m glad we could come up with solutions that fit your needs and budget while helping you see real results. Your success is always the goal, and I’m thrilled to see those higher rankings and conversions happening for you.
If there’s ever more I can do or any new challenges you want to tackle, just let me know—I’m here to help. Thanks again for trusting me to be part of your journey! – Jarod 🙂
Phillip (verified owner)
I hired Jarod to help with SEO for my company’s website, and it’s been one of the best decisions I’ve made. Since working with him, we’ve seen a big increase in website traffic. I’m so glad I took the time to do my research and found someone as skilled as Jarod. He and his team did an amazing job—highly recommend!
Jarod Thornton
Thank you for the kind words! I’m thrilled to hear your site is getting more traffic – that’s always the goal! It’s been great working with you, and I’m glad the research led us to connect. If there’s ever more I can help with, just let me know. Thanks again for trusting me with your website! – Jarod 🙂
Taylor (verified owner)
Over the past year, Jarod has made a big impact on our online presence. With his work on both SEO and PPC, it’s clear he’s motivated, professional, and focused on growth. After some disappointing experiences with other firms that didn’t fully understand our business, Jarod’s expertise and professionalism have been a breath of fresh air. We’re very impressed and grateful for the results!
Jarod Thornton
Thank you so much, Taylor! I’m really glad I could help boost your online presence and deliver the results you were looking for. It’s always my goal to understand each business fully and create strategies that work. I’m thrilled to hear you’ve been happy with the SEO and PPC efforts so far. Let’s keep pushing for even more growth! – Jarod 🙂
Alex (verified owner)
Jarod recently gave our website a complete makeover, and the results were fantastic! He provided a new theme and clean code that’s easy for me to manage, which was exactly what I needed. On top of that, his SEO services were excellent. Overall, it was a great experience that went above and beyond what we expected.
Jarod Thornton
Thank you so much, Alex! I’m glad the website makeover and SEO services hit the mark and made things easier for you to manage. It’s great to hear the experience exceeded your expectations – that’s always the goal! If you ever need help with anything else, I’m here for you. Thanks again! – Jarod 🙂
Jamie (verified owner)
Thanks to Jarod’s work, my website has seen amazing growth in both conversion rates and leads. I’ve worked with several digital marketing agencies over the years, but Jarod stands out as the best when it comes to website design and SEO. His support and dedication have been incredible – thank you!
Jarod Thornton
Thank you so much! I’m thrilled to hear about the growth in conversions and leads—that’s exactly what we aim for. Your kind words mean a lot, and I’m so glad I could be part of your success. If there’s ever anything else you need, don’t hesitate to reach out! – Jarod 🙂