Many components contribute to a good website, too many to discuss in one short post. For example, crucial components include providing value to your audience (in whatever capacity), a clear and easy-to-navigate interface, quick loading speeds, an SSL certificate (and general security), a mobile-friendly design, and great content. At first, these components can seem overwhelming. However, with a web and SEO strategy in place, or outside support from a web designer or digital marketing team, these become second nature, allowing you to perform your very best in the search engines, generating more traffic, leads, and eventual sales.
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