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You’ve likely heard the term “conversion rate” thrown around in conversation. And while you may approximately know what it means, understanding this term can help you better understand your website, your business, and your sales/overarching objectives.

So, this blog post will discuss website conversion rates in more detail, including what it is and how you can improve your conversion rate.

What is a website conversion rate?

The conversion rate of your website is the percentage of readers who take a desired action.

You can define conversion rate however you like. For example, your conversion rate could be for a reader to contact your business, to book a demo, or if you’re in the e-commerce space, to purchase an item.

There are numerous ways you can track conversion rates, some of which can be cleverly implemented using tools such as Google Analytics.

Example conversion rate: if you have 2,000 viewers to your website in a month and 40 of these book a call, then that would be a conversion rate of 2%. Typically, your conversion rates should be anywhere from 2-5%. 

Conversion rates also differ between industries – so don’t worry if you’re slightly out of the recommended range.

How to improve the conversion rate for your website

There are many things you can do to improve website conversion rates. But a few easy fixes include:

  • Reduce load times for your website
  • Add a pop-up for readers to take action (and convert)
  • Add testimonials
  • Remove ads, implement whitespace, and create clear CTAs 

Improving website conversion rate and general website performance is one of the best ways to generate more business.

And while there are a few things you can do yourself to land more conversions, there may come a time when you either see a dip in conversions or you’re not generating the results you want.

If so, you may wish to work with a website design professional or agency, such as Adopt the Web to help you get back on track.

Contact the team today to get started – we’re rooting for you!

Contact us to learn about adopting the web for your business

    Author Jarod Thornton

    More posts by Jarod Thornton