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Everything you need to know about Microsoft Clarity vs. Google Analytics.

Whether you manage your own website or you’re a marketer in charge of running several websites, you’re always looking for new data insights to improve the user experience.

When we think of website analytics and user experience, two popular tools come to mind: Microsoft Clarity and Google Analytics. But what’s the difference between the two? Well, this blog post has all the answers…

What is Microsoft Clarity?

Microsoft Clarity is a WordPress plugin and application that provides you the tools to better understand user behavior.

Although you can’t measure basic metrics, you use heatmaps and live recordings to see how your customers engage with your content.

Heatmaps and recordings help you better understand your website from the customer’s point of view. You’ll likely find a few bugs, layout issues, and other issues within your first few viewings, but that’s normal.

Use Microsoft Clarity to gain a new understanding of your website.

Microsoft Clarity vs. Hotjar 

Microsoft Clarity and Hotjar are both user behavior tools, providing you access to live recordings of your website and heatmaps.

But what is the difference between the two popular applications?

Hotjar provides user surveys and direct feedback, allowing you to connect with your audience directly. However, while Hotjar is a little more in-depth, Microsoft Clarity does a very similar job for free.

That’s right: Microsoft Clarity is free, forever.

What is Google Analytics?

Google Analytics is a traffic measurement tool for your website.

Once you’ve set up your account, you can track various metrics, including user count, sessions, basic user behavior (e.g. session duration, bounce rate), and other useful stats.

Understanding your audience is key – allowing you to monitor progress, see what content is working and what isn’t, and decide where your focus should be on your website.

Related: What is Google Analytics?

Microsoft Clarity vs. Google analytics: what’s the difference?

So, now that you know what both tools are, what’s the difference between Microsoft Clarity vs. Google Analytics?

Well, Google Analytics is a traffic measurement tool, while Microsoft Clarity is a user behavior tool.

When used together, you can better understand your audience and how they react to your website and other content, enabling you to make changes and produce new content that they’ll love.

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Author Jarod Thornton

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