Search engine optimization (SEO) is a hot topic, and rightfully so. As a website or business owner, you should actively be looking for ways to improve SEO, allowing you to generate more organic traffic, leads, and conversions to your website. This is where Yoast SEO comes in: the number one SEO plugin for WordPress.
Yoast SEO provides you with various tools, allowing you to optimize and finetune posts, such as keyword optimization, broken page notifications, tips and guidelines on how to improve the SEO of individual posts, and much more!
So, with this in mind, this article will discuss more on Yoast SEO, in particular, why you should be using it.
Yoast SEO is free
There are two versions of the plugin available: the free option and a premium alternative. The free option provides you with more than enough features, the perfect plugin for most website and business owners.
When using the free option, you will receive pointers on how to improve keyword optimization (e.g. warnings if you are keyword stuffing, not using alt tags, or not using your keyword enough). Moreover, you will benefit from structured data, readability metrics, and more.
Improve user engagement and experience with Yoast SEO
The search engine optimization and readability metrics allow you to drastically improve user engagement and experience on your website. For example, by adhering to the readability guidelines (shorter sentences, less passive voice, etc.), you make your content easier to read and digest.
Similarly, by following the SEO guidelines you ensure your content best matches the practices outlined by Google. This translates to overall better SEO and engagement, perhaps even higher rankings in the search engine across the board. If you do it right, of course!
Finally, Yoast SEO also has various other plugins, such as a local SEO alternative. This plugin allows you to stand out in your local search results thanks to features such as easily adding google maps and planners, reviews, and general business details. If you’re looking for a consistent approach to SEO, providing you with the tools to outrank your competition, then Yoast SEO is a must.
At Adopt The Web, we use Yoast SEO for all blog post packages and other written content. With even less work for you to do yourself, you can focus on running your business while we take care of the web presence management. And yes, that includes keyword optimization using Yoast SEO premium, paired with a team of content writers and other experts.