What is a Sale Funnel?
A sales funnel is the journey a customer takes before making a purchase, essentially travelling from A to B.
For example, a digital sales funnel may look like this:
- A visitor finds your website on Google search results, clicking the link to your site
- The customer begins reading your website, buying into your service
- They then click a CTA, re-directing them to purchase your service
- Purchase is made and the funnel is complete
Sales funnels can and will look completely different from the example above. Each funnel is independent to each business.
However, they should all follow the sample principle: Making the journey from potential customers to a sale as efficient and quick as possible.
Creating a successful funnel is tricky but if done right will increase ROI for your business.
Where should you use sales funnels?
Your website should act as a sales funnel itself, with the ultimate goal of redirecting visitors to purchase your product/service.
However, certain pages work best for sales funnels. Primarily, these are landing pages and homepages. However, other pages can also act as funnels, with various funnels on different pages, if you so choose.
This is useful for selling different services, re-directing customers to the right service for them.
Landing pages are the prime target as this is what they are essentially designed for – converting visitors into leads or potential sales.
Understanding your funnel, no matter how it currently looks, allows you to optimize this for increased traffic, leads, and sales.
Understanding the customer journey
To understand the average customer journey, we recommend visiting your website yourself or asking a friend to do so. Note down the steps required to make a purchase, but most importantly take note of any speedbumps along the way.
This allows you to optimize and streamline your funnel process, reducing bounce rates, and increasing ROI.
Don’t rush this, it’s important to get it right.
The basics behind a successful sales funnel
For your funnel to be successful, it must capture and maintain your customer’s attention. They must buy into your product or service, wanting to find out more.
From here, you must carefully choose a combination of words, images, and even videos to further convince the customer that they need your product.
This is an art and is difficult to achieve.
Our Sales Funnel package creates an optimized, customer-driven sales funnel page, increasing ROI for your business.