A web analytics consultant analyzes and measures performance metrics of your website.
Typically, they work with the website owner/business to determine key performance indicators, whether that’s overall traffic received, number of leads, conversion rate, or other metrics.
And sure, while you can do some of this yourself with basic knowledge of Google Analytics, some businesses prefer to onboard a professional to gain much more valuable insights.
Working with a consultant frees up more time, provides you with accurate expert insights, and ensures you keep moving in the right direction.
So, with this in mind, this blog post will discuss the role of a web analytics consultant in more detail, including what they do, when you may wish to work with one, and a little on our web presence management package.
The role of a web analytics consultant
Alongside measuring specific key performance indicators, web analytics consulting is centered around helping you get the most out of your website.
For example, this could include changing call-to-action buttons, suggesting new copy, implementing new landing pages, and many other options.
A web analytics consultant uses data to see what’s working and what could be improved.
It’s the understanding of this data that helps businesses, with a keen eye for detail and a soft spot for numbers and percentages – the backbone of any website and piece of content.
Using data and other analytics, web analytics consulting services can provide an action plan for your website, helping you drive more traffic, conversions, and leads to your business.
When might you need one?
Okay, now that you know what a web analytics consultant is, when might you need one?
If you’re just a one-person team starting out, then chances are you won’t benefit from a consultant. Instead, you may wish to invest your resources in basic web design or web and blog content.
But if you’re a team of a few people and you’re not getting the results you’d like online, then working with a consultant can be a great step.
Potential scenarios where you may choose to work with a web analytics consultant may include:
- You’re generating traffic to your website but not converting this into sales
- You created a new landing page but nobody is following the CTA
- You don’t know how to use analytics, and you need a helping hand
All of these scenarios are great examples of when you might wish to work with a web analytics consultant.
What are the benefits of working with web analytics consulting services?
We’ve mentioned a few benefits already. However, there are many pros to choosing to work with an analytics expert, including:
- Weekly run-downs of how your website is performing
- Gain deeper insights into each page or new blog post
- Receive reports to keep you up to speed
- Have an extra set of eyes on your content to see what’s working and what could be improved
These are just a few reasons, but there are many other benefits out there too.
Can’t I just manage analytics myself?
Technically, yes. In fact, we’d recommend doing so if you’ve only recently just set up your website and online presence.
But if things are a little hectic, or you’re struggling to understand how your website is performing and how to make it better, then working with a professional consultant can really help you make the most of your site.
Often, many users struggle to understand their analytics. And while you could spend time learning the basics, your time is often better spent finding new business or working on other aspects of your business.
What about web presence management?
At Adopt the Web, we provide a similar package to web analytics consulting.
Although instead of only providing you with reports (which we also do), we create monthly blog posts to help you maintain your online presence.
All of your new content is search engine optimized and well-researched, allowing your target market to find you and your awesome new content.
Prices begin at $300 a month.
Find out more about our web presence management package, ideal for small to mid-sized businesses.