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Email marketing has been around for years, but is it still popular?

Yes! Email marketing is still widely used by small businesses, agencies, and global brands. 

You’ve probably got a few emails just now that you’re yet to read. Think product offers, advice, latest discounts on the latest Nikes’ “just for you,” and probably the odd email from a blog that you forgot to unsubscribe to.

Welcome to email marketing. 

This article will explain the pros and cons of email marketing, but first, we will discuss what it is and why you might use it.

What is email marketing for businesses? 

Email marketing is a marketing effort by businesses to gain attention to their brand, products, or services. 

Virtually all businesses have an email list – it’s how they keep you up-to-date and coming back for more.

If you don’t already have a list, setting one up could help you drive more revenue to your business.

For help setting up a list, contact us today.

Pros and cons of email marketing

Right, let’s get back to the email marketing advantages and disadvantages.


The pros of email marketing include:

  • Deliver targeted messages directly to their inbox
  • Affordable & easy to get started
  • Easy to manage 
  • Excellent ROI if done correctly


And like all things in life and business, there are a few cons to take note of:

  • You may land in the “spam” folder – it’s important to know how to write good emails and headlines
  • It may take some time to find your style – driving high engagement rates
  • If you build a large list, this can eat into your budget

To summarize 

Email marketing is one of the most widely used methods to contact your target audience directly. 

You can send targeted messages depending on where they are in the buyer’s journey for increased engagement and revenue. 

Ultimately, the advantages of email marketing far outweigh the cons – it’s an inexpensive marketing method with proven results that is super easy to set up.

If you’re just starting out, finding your brand voice can be difficult. But we can help – check out our bespoke email marketing service for more details.

Contact us to learn more about Adopt the Web for your business

Author Jarod Thornton

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